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March issue.


Product Spotlight

Tire profile manufacturing
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SBR joint venture between Zeon and Sumitomo Chemical to start operations in April  

Friday, March 24, 2017

Tokyo, Japan - ZS Elastomers Co., Ltd., a new joint venture between Zeon Corporation and Sumitomo Chemical Co., Ltd., will start operations on April 3, consolidating the two companies’ solution styrene-butadiene rubber (S-SBR) businesses. Having already obtained regulatory approvals or clearance on the business consolidation both in Japan and overseas, ZSE takes over the sales and research and development functions of Zeon and Sumitomo Chemical relating to the S-SBR business as agreed on. Outside Japan, ZSE is also to handle products manufactured by each company's relevant subsidiaries in Singapore. The new joint venture will work to expand the S-SBR business by maximizing multifaceted synergy effects that are expected to come about from new product development driven by fusion of respective company's technologies, bolstered cost competitiveness, an enhanced stable supply of products, etc. - * Email

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Oliver Rubber Company introduces new drive retread and ULP trailer retread size  

Friday, March 24, 2017

Greenville, SC - Oliver Rubber Company, LLC, announced the launch of the Oliver lug traction drive (LTD), a lightweight, open-shoulder drive-position retread for regional and urban commercial vehicles. Designed to deliver excellent all-weather traction and durability, it is said to be ideal for school bus pick-up and delivery, as well as food and beverage applications. Oliver is America’s first retread rubber brand and continues to be a leading provider of quality rubber products to the tire retreading industry and is owned by Michelin North America, Inc. The ORCO LTD utilizes an exclusive tread feature called VDI Plus. The tread resists stone retention, other road debris and helps enforce any pull point schedule. ORCO LTD is available in the following five widths: 200, 210, 220, 230 and 240. It replaces the Oliver Super Traction Deep retread. All Oliver retreads carry a national warranty to 2/32nd-inch of tread depth. In addition, the Oliver ultra low profile (ULP) trailer is now available in a 375 mm size. Designed for long-haul, wide-base trailer applications, this line extension brings an important size to the portfolio of SmartWay-verified retreads in the ULP trailer lineup. This low rolling-resistance retread for X One trailer tires is said to deliver enhanced fuel efficiency, which provides fleets a significant value and performance. Pressed with Oliver’s proprietary compound, this retread is said to have unique properties that contribute to incredible tread wear and very low rolling resistance. “For over 100 years, Oliver has proudly produced top-quality, American-made retreads to keep trucks moving with cost-efficient solutions,” said Adam Murphy, vice president of marketing for Michelin Americas Truck Tires. “These new products demonstrate Oliver’s long-standing commitment to fleets seeking the best attributes from their retreads.” - * Email

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McLube

Kraiburg TPE opens sales office in Seoul  

Friday, March 24, 2017

Seoul, Korea - Kraiburg TPE opened a sales office in Seoul, Korea, in January 2017 to accommodate rapid growth and leverage in the Asia Pacific region. Kraiburg TPE’s expansion into Korea is spurred by escalating demand for premium TPE products in the Asia Pacific region. Currently, the Asia-Pacific region is one of the largest markets for TPEs. Kraiburg TPE Korea Ltd. will, therefore, be focusing on the key markets, namely automotive, consumer, medical and industry. Kraiburg TPE Korea Ltd. will be the fifth local representation after Kuala Lumpur, Bangalore, Hong Kong and Shanghai. TaeYun Kim has been appointed as its new country manager. “The new facilities in Korea underline the international strategy of Kraiburg TPE to support local markets and services,” said Roland Ritter, director Asia Pacific. Its strategic location in Seoul will enable the sales office to access the excellent infrastructure available. It will also be geographically closer to existing and potential customers, locally and abroad. For domestic customers, Kraiburg TPE Korea Ltd. expects to increase market share by providing localized technical and commercial services, while developing and enhancing Korean business out of Korea by utilizing KraiburgTPE’s global presence. The new sales office will fulfill the company’s strategic expansion program and approach customers’ diversified needs across the Asia Pacific region and emerging markets. - * Email

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Lion Elastomers to increase prices of SBR  

Friday, March 24, 2017

Geismar, LA - As the high raw material cost environment is expected to continue due to constrained monomer availability through the second quarter of 2017, Lion Elastomers is announcing a price increase of $0.20/pound ($440/metric ton) on all grades of styrene butadiene rubber (SBR). This increase is effective April 1, 2017, or as signed contracts allow. The raw material situation will be reviewed monthly relative to butadiene based on reported IHS contract pricing and appropriate adjustments made accordingly. - * Email

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Global specialty silica market was valued at $5.1 billion in 2016  

Friday, March 24, 2017

Maharashtra, India - The global specialty silica market was valued at $5.1 billion in 2016 after growing at a CAGR of 6.1 percent from 2016 to 2022, according to the latest report from Market Research Future. The specialty silica market is growing steadily with various applications of the same in rubber, paints and coatings, agriculture, personal care and cosmetics, food and beverage, electronic components and others. With such wide application, the automobile industry will always be the top application segment for specialty silica owing to production of tires and efforts taken towards reducing carbon emission. In addition, due to growing concern for the depletion of fossil fuels and strict emission rules, automotive industries are shifting to use green tires that will have a positive impact on the global specialty silica market. However, the market will be restrained by factors such as the high cost of colloidal silica and the availability of low cost substitutes during the forecasted period through 2022. Specialty silica shows cyclical behavior. So, a low cost substitute will affect the continuity of a profit margin and revenue generation which is a major challenge for manufacturers of specialty silica. Specialty Silica consist of five basic types of silica which include precipitated silica, fused silica, fumed silica, silica gel and colloidal silica, which are extensively used in end-user industries such as rubber, agriculture, paints and coatings, electronic components, personal care and cosmetics and others. Rising demand for specialty silica in personal care and cosmetics products owing to its properties such as anticaking, UV protection and its dispersive nature will push the specialty silica market in the future. Furthermore, developing regions like China and India are showing high growth in the construction industry, as well as in infrastructure, which calls for a rise in demand for paints and coatings. This is one of the key applications of specialty chemicals and has boosted the demand for the same in developing regions. Owing to properties such as high tensile strength and abrasion resistance, specialty silica is highly used in rubber industries which are expected to boost its demand in the forecasted period. Precipitated silica has found large applications in rubber, cosmetics, oral care, automotive tires, and food and beverage. Therefore, rising demand for precipitated silica in various industries has dominated the major market share of the global specialty silica market. Fumed silica is used in paint and coatings due to rise of construction and infrastructural development in emerging economies. Moreover, it is used in electronic components such as circuit boards and capacitors which is further anticipated to grow the demand of specialty silica in the electronic industry. Expensive colloidal silica and fused silica can easily be substituted by silica gel which can be easily preferred by small and medium buyers (SME). Therefore, it provides opportunities for SMEs. Geographically, the APAC region dominates the global specialty silica market. The rising automobile industry has led to a rise in production of tires, which in turn has a positive impact on the global specialty silica market. Countries like China, India and South Korea are using specialty silica at a high rate owing to developing infrastructure and the electronics industry. Therefore, it provides bigger opportunities to manufacturers of specialty silica in developing economies. It is forecasted that the growth of this market is very high in North America owing to the rise in demand for the cosmetics and food and beverage industries. Rising research and development investments coupled with new product development for manufacturing cost effective product is benefiting players in various regions. The Key players in the global specialty silica market are Evonik Industries, Akzo Nobel N.V., Cabot Corporation, Wacker Chemie AG, PPG Industries, Inc., Huber Engineered Materials, Solvay S.A., W.R. Grace & Co., Nalco Holding Company, Madhu Silica Private Limited and others. - * Email

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Book of the Day - Resistance and Stability of Polymers  

Friday, March 24, 2017

Akron, OH - A new book is offered in the Rubber World book store: Resistance and Stability of Polymers. The stability and resistance of polymeric materials determine whether they can be utilized in a given application. Authoritative and reliable material information is needed during the material selection process, and this information must consider the influences of material manufacturing, compounding and stabilization, processing, part design, use and subsequent disposal/recycling. This book is based on a review of more than 1,200 literature sources and represents a comprehensive overview of the current know-how regarding the stability and resistance of thermoplastics, thermosets and elastomers, as well as the most commonly used reinforcements and additives. Extensive tables document material resistance to given media, facilitating appropriate material selection or stabilization for a given application. Volume 1 covers principles of aging, testing methods, stabilization, processing, applications, mechanical behavior of fiber reinforced plastics. Volume 2 covers plastics, rubbers and their acronyms. Other abbreviations, tables of chemical resistance, a bibliography and an index are included. Author: Gottfried Ehrenstrein and Sonja Pongratz; ISBN: 978-1-56990-456-5; two volumes, 1,436 pages; 2013, hardcover; $499.95 USD + SH. Visit http://www.rubberworld.com/RWbookstore.asp for more information. - * Email

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