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Falken Tires chosen as original equipment on the 2020 Toyota RAV4

  2/12/2019 - Ranch Cucamonga, CA - Falken Tires has been chosen by Toyota Motor North America as original equipment on the 2020 Toyota RAV4 TRD Off-Road. The tire selected is the Falken Wildpeak All-Terrain (or A/T) Trail 01A, size 225/60R18 (100H-rating), and will be supplied for the first time to RAV4s beginning in late 2019. Tires for the vehicle will be produced in Japan starting in the third quarter of this year. “The dedicated Wildpeak A/T Trail will be the exclusive OE tire on the TRD Off-Road, and we are very pleased to support Toyota with this product, and honored to become a supplier to the highly respected TRD model line,” stated David Colletti, Falken’s vice president, original equipment. The Wildpeak A/T Trail is Falken’s first all-terrain category tire that has been developed and marketed specifically for crossover vehicles. Falken is said to have already earned high marks for its durable, optimal off-road-capable line of products under the Wildpeak name, and the new A/T Trail will quickly complement a vehicle category that is in high demand. “Most tire manufacturers typically target trucks and SUVs with their all-terrain product,” noted Colletti, “but increasing demand for both rugged and capable crossovers requires the need for a tire earmarked for this category and vehicle. Toyota realized its customers wanted a specially tuned RAV4, and based on Falken’s strong connection to high performance, encouraged Falken to provide them with a dedicated tire. We’re proud to introduce the Wildpeak A/T Trail 01A as the result.” The aftermarket version of this tire will be named the Falken Wildpeak A/T Trail. With rugged aesthetics to support modern crossover utility vehicles coupled with off-road and snow capability and durability that encourages exploration with confidence, the A/T Trail will appeal to owners of new crossovers as well as a replacement tire for late model versions, according to the company. The A/T Trail will be available in 30 sizes with official sales starting late 2019. Toyota Racing Development, known worldwide as TRD, is the in-house high-performance operations for Toyota and its sister brand, Lexus. TRD handles the creation and development of various tuning products and accessories, including performance suspension components, and wheels that help improve the drivability and handling of its street cars, trucks, SUVs and now crossovers for more performance. TRD also supports the manufacturer’s racing interests around the world. As the Toyota RAV4 was redesigned for the 2019 model year, the 2020 RAV4 TRD Off-Road is a new addition for the vehicle and will feature a number of unique components to improve its performance and capabilities, one of which is Falken’s Wildpeak A/T Trail 01A tire.

Tuesday, March 26, 2019

Satisfaction with original equipment tires helps automakers keep owners loyal, J.D. Power finds - click to expand

Global automotive tire market forecast to grow with a CAGR of 6.3 percent through 2027 - click to expand

Synthetic latex polymers market projected to grow at a CAGR of 5.41 percent through 2024 - click to expand

Lubrizol adds capacity to its TPU manufacturing line in Shanghai - click to expand

Birla Carbon completes 25 years of operation in Hungary - click to expand

Monday, March 25, 2019

Birla Carbon to increase base prices for all carbon black markets in North America - click to expand

GM to invest $300 million, add 400 jobs at Michigan plant for new Chevrolet electric vehicle - click to expand

Rubber Division, ACS now offering all training courses remotely - click to expand

Global market for stabilizers forecast to reach $5.5 billion by 2025 - click to expand

Davis-Standard¹s global converting platform featured at ICE USA - click to expand

Friday, March 22, 2019

Book of the day - Fatigue, Stress and Strain of Rubber Components, by Judson Bauman - click to expand

ARPM announces Innovation Symposium on April 18 - click to expand

YourMechanic adds Goodyear.com for tire sales and installation services - click to expand

TA Instruments introduces new Rheo-Raman accessory for the Discovery hybrid rheometer - click to expand

Adhesive tapes market projected to reach $69 billion by 2022 - click to expand

Thursday, March 21, 2019

TA Instruments analyzer tests for mechanical behavior of materials - click to expand

Global thermoplastic elastomers market size is forecast at $27.8 billion by 2026 - click to expand

Ace Products & Consulting hires business manager - click to expand

Yokohama Tire's mobile tire specs app for dealers wins iF Design award - click to expand

Plastics & Rubber Technology Conference calls for abstracts - click to expand

Wednesday, March 20, 2019

Safic-Alcan acquires Langley-Smith & Company - click to expand

Firestone Liberia to shed 800 jobs by April 2019 - click to expand

Michelin launches Agilis CrossClimate tire for small business owners and commercial fleets - click to expand

U.S. market for low rolling resistance tires forecast with a CAGR of 10.8 percent through 2028 - click to expand

Southeast Asia tire market projected to grow at a CAGR of over 7.5 percent through 2024 - click to expand

Tuesday, March 19, 2019

Hankook Tire adds Nissan Altima to growing original equipment portfolio - click to expand

Cooper launches new long haul steer tire as part of its PRO Series commercial line - click to expand

Kraton to build Cariflex semi works latex unit in Brazil - click to expand

Mitsui Chemicals pursues applications for temperature-sensitive elastomer - click to expand

Nitrile butadiene rubber latex market forecast at $2.4 billion by 2025 - click to expand

Market Reports

Global automotive tire market forecast to grow with a CAGR of 6.3% through 2027 - click to expand

Global nitrile gloves market is expected to reach $3.30 billion by 2026 - click to expand

The synthetic latex polymers market is projected to grow at a CAGR of 5.41% through 2024 - click to expand

Global market for stabilizers forecast to reach $5.5 billion by 2025 - click to expand

Adhesive tapes market projected to reach $69 Billion by 2022 - click to expand

Global thermoplastic elastomers market size is forecast at $27.8 billion by 2026 - click to expand

The U.S. market for low rolling resistance tires forecast with a CAGR of 10.8% through 2028 - click to expand

South East Asia tire market is projected to grow at a CAGR of over 7.5% through 2024 - click to expand

Global silane and silicone market was estimated at $14.4 billion in 2017 and is expected to hit $22.03 billion in 2025 - click to expand

Nitrile butadiene rubber latex market forecast at $2.4 billion by 2025 - click to expand

Global mold release market forecast with a CAGR of 5.7% through 2023 - click to expand

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