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Falken Tires chosen as original equipment on the 2020 Toyota RAV4

  2/12/2019 - Ranch Cucamonga, CA - Falken Tires has been chosen by Toyota Motor North America as original equipment on the 2020 Toyota RAV4 TRD Off-Road. The tire selected is the Falken Wildpeak All-Terrain (or A/T) Trail 01A, size 225/60R18 (100H-rating), and will be supplied for the first time to RAV4s beginning in late 2019. Tires for the vehicle will be produced in Japan starting in the third quarter of this year. “The dedicated Wildpeak A/T Trail will be the exclusive OE tire on the TRD Off-Road, and we are very pleased to support Toyota with this product, and honored to become a supplier to the highly respected TRD model line,” stated David Colletti, Falken’s vice president, original equipment. The Wildpeak A/T Trail is Falken’s first all-terrain category tire that has been developed and marketed specifically for crossover vehicles. Falken is said to have already earned high marks for its durable, optimal off-road-capable line of products under the Wildpeak name, and the new A/T Trail will quickly complement a vehicle category that is in high demand. “Most tire manufacturers typically target trucks and SUVs with their all-terrain product,” noted Colletti, “but increasing demand for both rugged and capable crossovers requires the need for a tire earmarked for this category and vehicle. Toyota realized its customers wanted a specially tuned RAV4, and based on Falken’s strong connection to high performance, encouraged Falken to provide them with a dedicated tire. We’re proud to introduce the Wildpeak A/T Trail 01A as the result.” The aftermarket version of this tire will be named the Falken Wildpeak A/T Trail. With rugged aesthetics to support modern crossover utility vehicles coupled with off-road and snow capability and durability that encourages exploration with confidence, the A/T Trail will appeal to owners of new crossovers as well as a replacement tire for late model versions, according to the company. The A/T Trail will be available in 30 sizes with official sales starting late 2019. Toyota Racing Development, known worldwide as TRD, is the in-house high-performance operations for Toyota and its sister brand, Lexus. TRD handles the creation and development of various tuning products and accessories, including performance suspension components, and wheels that help improve the drivability and handling of its street cars, trucks, SUVs and now crossovers for more performance. TRD also supports the manufacturer’s racing interests around the world. As the Toyota RAV4 was redesigned for the 2019 model year, the 2020 RAV4 TRD Off-Road is a new addition for the vehicle and will feature a number of unique components to improve its performance and capabilities, one of which is Falken’s Wildpeak A/T Trail 01A tire.

Friday, June 14, 2019

Titan to host advanced TIA Tire Service Training - click to expand

Trelleborg inaugurates expanded silicone solutions facility in Bulgaria - click to expand

Bridgestone plans 3 percent price hike for Japanese aftermarket tires - click to expand

Dow launches next generation of silicone optical bonding materials for displays - click to expand

Elkem Silicones expands capacity to meet growing demand in North America - click to expand

Orion Engineered Carbon to expand gas blacks capacity at Cologne facility - click to expand

Thursday, June 13, 2019

Michelin Group names Alexis Garcin as the next chairman and president of Michelin North America - click to expand

Sibur and Sinopec sign agreements to jointly produce and sell petrochemicals - click to expand

American Biltrite announces organizational changes to its sales and marketing team - click to expand

H.B. Fuller to sell its surfactants, thickeners and dispersants business to Tiarco, LLC - click to expand

Bridgestone Dueler tire line selected as original equipment for all-new Jeep Gladiator - click to expand

Mold release agents market projected to reach $2.5 billion by 2024 - click to expand

Wednesday, June 12, 2019

Goodyear releases annual report on corporate responsibility - click to expand

Hankook Tire expands original equipment supply to Toyota for 2020 Toyota Corolla - click to expand

Asia's EPDM prices continue downward trend - click to expand

ExxonMobil study shows electric vehicles improve battery efficiency by 7 percent with properly inflated tires - click to expand

Freudenberg awards new simulation process that revolutionizes materials science - click to expand

Tuesday, June 11, 2019

Dow to spotlight new silicone optical bonding, thermally conductive and EMI shielding solutions at CES Asia 2019 - click to expand

Cooper Tire launches Pro Series long haul trailer tire - click to expand

Global micronized rubber powder market forecast to reach $55 million by 2025 - click to expand

IISRP elects president international and executive committee for 2019-2020 - click to expand

Wacker expands silicone elastomer production in China - click to expand

Orion Engineered Carbons is adopting the Platts North West Europe 1 percent sulfur fuel oil index - click to expand

Monday, June 10, 2019

Akron Rubber Development Laboratory announces grand opening of Barberton campus - click to expand

Lanxess Adiprene urethane enables injection molding of cast PU elastomers - click to expand

Uniroyal Tires launches Tiger Paw touring all-season tire - click to expand

Isoprene rubber latex market forecast at $340 million by 2025 - click to expand

Covestro’s Lucore reports on Pittsburgh’s sustainabilty journey in new Medium blog - click to expand

Camso is gearing up to enhance its distribution and sales model - click to expand

Market Reports

Mold Release Agents market is projected to reach $2.5 billion by 2024 - click to expand

Global micronized rubber powder market forecast to reach $55 million by 2025 - click to expand

Isoprene rubber latex market forecast at $340 million by 2025 - click to expand

Hydrogenated nitrile butadiene rubber forecast with a CAGR of 7.6% through 2027 - click to expand

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