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Bridgestone unveils 'A Layered Journey' sustainability campaign

  10/16/2020 - Tokyo, Japan - Bridgestone announced a new campaign inviting partners to participate in building a stronger society. In 'A Layered Journey,' available at https://www.bridgestonesustainabilityjourney.com/en-us/index, Bridgestone highlights ways the company is incorporating sustainability in its value chain with a focus on its commitment to sustainable procurement of natural rubber. The campaign travels from the forest where rubber trees are tapped for latex, continuing through production where recycled materials are incorporated into new tires, toward innovation that can extend product lifecycles and uncover circular uses for materials. “At Bridgestone, we believe that sustainability is a journey and we are continually striving to improve year by year and layer by layer as we advance toward our goal of 100 percent sustainable materials by 2050 and beyond. This journey is one we share with our stakeholders, including employees, suppliers, customers, partners and the communities we serve,” said Bridgestone Corporation Global Chief Business Strategic Officer T.J. Higgins. “This new campaign highlights our approach to sustainable procurement of natural rubber, which includes environmental stewardship practices, respect for human rights, support of fair labor practices and increased transparency. We are working to implement similar initiatives across our entire global supply chain,” Higgins said. Natural rubber is a renewable resource that provides livelihood opportunities for millions of people around the world. Bridgestone is proud to support these farmers and communities, and the company is firmly committed to protecting both people and the environment in areas where the company conducts procurement of natural rubber. 'A Layered Journey' offers a window into some of the many ways in which Bridgestone is implementing sustainable and responsible practices across the company’s value chain spanning procurement, product development, manufacturing and delivery. It is also a call to action for partners to work together with Bridgestone to implement sustainable solutions that have a positive impact for people and nature. “From providing rubber trees to innovating circular economy solutions, Bridgestone serves society with superior quality each step of the way. We are engaging our partners to join us on the journey toward a sustainable future that delivers long-term environmental, social and economic value for stakeholders,” Higgins said.

Tuesday, October 20, 2020

MonTech’s MCool -40°C chiller option increases range for low temperature RPA testing - click to expand

TA Instruments introduces multi-sample Discovery X3 differential scanning calorimeter - click to expand

Department of Commerce delays publication of results of anti-dumping investigation into light tires from Korean, Vietnam, Thailand, Taiwan - click to expand

Yokohama Rubber unifies off-highway tire operations under global entity - click to expand

Davis-Standard presents free webinar on Evolution and Advancements in Technology - click to expand

International Elastomer Conference continues today; Get Involved session held - click to expand

IMCD U.S. opens headquarters in greater Cleveland area - click to expand

ARDL expands rubber testing capabilities to include SAE J1402 - click to expand

Monday, October 19, 2020

Global silicones market will grow by $5.46 billion through 2024 - click to expand

Tyrata begins IntelliTread Drive-Over System shipments to Japan - click to expand

Nexen updates winter tire line for Europe - click to expand

Nokian's Tennessee tire factory earns LEED v4 Silver certification - click to expand

Solvay inaugurates second bio-based solvent plant in Brazil - click to expand

Desma extends digital exhibition XpertForum until October 30 - click to expand

Friday, October 16, 2020

USTMA finds recycling of end-of-life tires stalled - click to expand

Cooper Tire & Rubber Company to release third quarter 2020 financial results October 29 - click to expand

Book of the Day: USA Rubber & Tire Industry Patents 2015-2017 - click to expand

Trinseo receives Mass Balance certification for three families of products in Europe - click to expand

Bridgestone unveils 'A Layered Journey' sustainability campaign - click to expand

Eagle Elastomer founder Neil X. McHale passed away October 10 - click to expand

Endurica software release features aging simulation for elastomers - click to expand

Thursday, October 15, 2020

Dow and the Vita Group collaborate on production of flexible polyurethane foams made from recycled content - click to expand

LabsCubed opens new facility - click to expand

Brüggemann invests 32 million euros in Heilbronn headquarters - click to expand

UTH GmbH offers Technology Transfer Webinar on compounds with fine mesh straining - click to expand

Yokohama Tire to increase commercial truck tire prices December 1 - click to expand

Arkema ranks 11th in the Wall Street Journal's ranking of the world's most sustainably managed companies - click to expand

Wednesday, October 14, 2020

Global polymer emulsion market forecast to reach $38.1 billion by 2025 - click to expand

Ashland solves complex challenges and is recognized as Supplier of the Year by Molded Fiber Glass Companies - click to expand

Brenntag Specialties announces distribution agreement with Interspersal Inc. - click to expand

Barry Arkles resumes position as chief executive officer of Gelest Inc. - click to expand

Freudenberg Sealing Technologies supports Trek Bicycle’s innovative suspension - click to expand

International Elastomer Conference begins Monday - click to expand

Tuesday, October 13, 2020

Bridgestone supports Nashville school's automotive training center - click to expand

Falken Tires selected as original equipment supplier for 2021 Nissan Rogue - click to expand

Zochem announces price increases for all grades of zinc oxide - click to expand

Braskem America becomes an Operation Clean Sweep blue member - click to expand

Global thermoplastic elastomer market forecast to grow 3 percent annually through 2024 - click to expand

Continental wins Tire Technology Award with tire concept for autonomous electric taxis - click to expand

Market Reports

Brazil automotive tire market is projected to reach $2.05 billion by 2027 - click to expand

Global Silicones Market will grow by$5.46 billion through 2024 - click to expand

Global polymer emulsion market forecast to reach $38.1 billion by 2025 - click to expand

Global thermoplastic elastomer market forecast to grow 3 percent annually through 2024 - click to expand

Global liquid silicone rubber market forecast at $3.2 billion by 2027 - click to expand

Global Electronic Adhesives Market will grow by $3.49 billion through 2024 - click to expand

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