Cooper Tire introduces newest all-terrain tire Discoverer Rugged Trek

Cooper Tire & Rubber Company has announced its new Discoverer® Rugged Trek™ tire is now available for dealer orders. The Discoverer Rugged Trek is an all-season truck and SUV tire made for off-road adventuring while offering outstanding on-road performance for everyday use. Boasting a long-lasting warranty of up to 60,000 miles, the Discoverer Rugged Trek offers the best of both worlds for the off-road hobbyist and daily commuter

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Cooper Tire joins Alice Cooper to host nationwide “Driven to Perform” garage band contest

The “Coopers” are ready to rock as Cooper Tire kicked off Driven to Perform – a nationwide garage band contest in partnership with Rock & Roll Hall of Fame inductee Alice Cooper. Cooper Tire and Alice Cooper, credited as the “godfather of shock rock,” teamed up to scour the nation and identify three talented American garage bands. Alice Cooper, who recently released his 28th album, “Detroit Stories,” will provide advice and feedback to the bands, and call on fans to cast their votes to crown the Driven to Perform winner at www.DrivenToPerformConcert.com. The victorious band will get the opportunity of a lifetime to open for Evanescence in a livestream performance on May 13

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